onX Offline Campaign
Design, Art Direction, merch and out of home design for a brand marketing campaign in the Denver region. This campaign focused on the app-feature of Offline Maps in each of onX’s app products: onX Hunt, onX Offroad, and onX Backcountry. We featured four Denver locals and their day jobs and showcased how they spent their time when they’re “offline” and out doing the adventures they love. Campaign goal was to increase onX brand awareness and drive incremental growth for our products.
Client
onX Brand
Year
August 2024
User Aquisition
Targeted ads that ran on ad platforms featuring each of the campaign characters and drove traffic to the main campaign lander.
Website
Website lander build which features the app product, as well as links out to four different character pages which feature each individual onX app.
Out Of Home
The campaign strategy for out-of-home deliverables focused on a combination of high-traffic billboards across major city thoroughfares, along with high-visibility street-level executions that allowed us to dig into additional layers of product details and increase engagement. This work included billboards, transit stations, bus wraps, and a takeover of the advertising at a local Rockies game.
Wild Postings
Transit Station takeover and wild postings throughout the Denver metro area.
Bus Wraps
Five different bus wraps featuring each onX product and an overall onX brand design took over the city public bus system.
