Branding with a western flair for a Montana sushi restaurant.

Just like Montana, sushi is for the adventurous. HOOKED is a casual dining restaurant in downtown Bozeman, MT that combines an eastern tradition with western flair, creating a bold yet classic menu. The directive for this project was to create an identity for their sushi restaurant that embodied a Montana+Western vibe. I created a series of marks and badges to accommodate a wide variety of usage — from branding, to merch, and signage.